A powerful example of this approach is their regenerative Christmas tree system:the tree is topped halfway and sold, after which a new leader grows from the same trunk. After around four years, another tree can be harvested from the same root system—without destroying it. The soil remains intact, the mycelium network stays alive. The tree remains, but more importantly: the system stays healthy.

Open Call — Join ROOTS during Milano Design Week 2026. ROOTS Exhibition returns to Milano Design Week with a brand new edition: Soil, a Symbiotic Symphony. Presenting again from the beautiful Palazzo Giureconsulti at Masterly, for the first time in a different space with the most breathetaking view at the iconic Milano Duomo... We’re inviting artists, designers, scientists and companies to bring their visions rooted in soil, bio-based design, circularity and community.

ROOTS Exhibition @DDW25 is a wrap "Design Starts and Ends in the Soil", that was the core message of   ROOTS Exhibition   “Plant Based” during last week’s Dutch Design Week at Piet Hein Eek in Eindhoven . It beautifully captured how design can reconnect us with nature and material origin. Studio Aga Blonska, Klarenbeek & Dros, Ster Borgman, herman de vries, Tom Schoonhoven, Piet Hein Eek x Studio Simone van Es, Milah van Zuilen, LOADS Collection Visitors were surrounded by designers and...