With Milan Design Week behind us, it's time to begin a new chapter. We are proud to announce the very first ROOTS Embassy, hosted in the beautiful canal house of ROOTS partner Yumeko on Amsterdam's Herengracht. Throughout the month of September, Yumeko's stunning garden room will become the temporary home of Bedtime Stories —a continuation of Sleeping Beauty – A Symbiotic Symphony, first presented during ROOTS Milano.

New Dawn marks a world-first: the debut of PHA, a new biopolymer, in large-scale 3D-printed form.

What a moment to remember—ROOTS Exhibition has been awarded the Masterly Award 2025 during Salone del Mobile.Milano! This recognition is not just for one person or one idea. It’s a tribute to all of us—the incredible group of designers, makers, artists, researchers, storytellers and entrepreneurs who came together to build this year’s edition of ROOTS Exhibition.

LOADS Collection again presents a new furniture this week at ROOTS Exhibition during Salone del Mobile.Milano: the LC Ottoman Walnut-Chamomile 24. The LC Ottoman is upholstered with Demeter-certified SEKEM cotton —marking LOADS Collection to be the first textile label in the world based on biodynamic agriculture. This means a holistic farming approach that regenerates soil, strengthens biodiversity and works in rhythm with natural cosmic cycles.