As an award-winning platform ROOTS is setting a new standard in sustainable design. We rethink design through living systems—presenting a clear vision for living and hospitality spaces where health, balance and connection to nature are central.

A powerful example of this approach is their regenerative Christmas tree system:the tree is topped halfway and sold, after which a new leader grows from the same trunk. After around four years, another tree can be harvested from the same root system—without destroying it. The soil remains intact, the mycelium network stays alive. The tree remains, but more importantly: the system stays healthy.

Open Call — Join ROOTS during Milano Design Week 2026. ROOTS Exhibition returns to Milano Design Week with a brand new edition: Soil, a Symbiotic Symphony. Presenting again from the beautiful Palazzo Giureconsulti at Masterly, for the first time in a different space with the most breathetaking view at the iconic Milano Duomo... We’re inviting artists, designers, scientists and companies to bring their visions rooted in soil, bio-based design, circularity and community.